Let your website reflect your identity

Your website is your storefront, your doorway, the face of your business. It is very likely the first thing people will experience about your brand — a GE Capital study says more than 80% of consumers do online research first. Clearly, your website really matters.

Be the same online as you are in person.

You provide a great product or service, and your website should provide an equally great experience. You want visitors to your website to get a feel for what it’s like to be one of your customers. If they’re wandering around your website confused, they’re not having a good experience and they’re not likely to stick around. But if things are going smoothly and they’re finding the information they need, they’re much more likely to engage with you.

Let your website reflect your dedication to customer service, your brand voice, and the confidence you convey offline. Doing so will let your customers experience a seamless transition, and hopefully, keep them coming back.

How do you know what best practices are best?

There are a lot of best practices in website design and copywriting, and you can spend hours and hours looking them up if you want to. Even if you read and understand all of them, it can be a challenge to know which ones align with the specific goals you have for your enterprise and how to use them. But that’s why you have us. Please consider us a resource that can help you to navigate all of that. We’re here to make creating your website easy for you, and to make visiting it a great experience for your customers.